Aiayu

The Copenhagen-based brand Aiayu, run by female duo,
Creative Director and Founder Maria Høgh Heilmann & CEO Maria Glæsel, is synonymous with
premium quality, responsibility, and ethically sourced natural materials.

Meaning
“soul” in the indigenous Bolivian language of Aymara, Aiayu was founded in 2005
by Maria Høgh Heilmann, who launched the brand with a collection of pieces made
from Bolivian llama wool. All fibers are carefully selected for their
exceptional warmth, luxurious softness, and durability, and the portfolio is
ever expanding. In line with its eco-conscious commitment, the brand leaves
most of its pieces undyed, resulting in a palette of soft colors: a perfect
complement to the minimalist, Scandinavian inspired styles for the home and
wardrobe.