BODYOLOGIST AT THE AUDO
PRIMED FOR THE DEMANDS OF THE MODERN TRAVELLER, BODYOLOGIST IS A CONTEMPORARY WELLNESS BRAND OFFERING A SERIES OF AROMATIC AND LUXURIOUS BODY CARE PRODUCTS.
WE MET WITH CHARLOTTE WINTHER NØRLEV AND DIDDE MARIE AGER JUUL, CO-FOUNDERS OF BODYOLOGIST TO DISCUSS MODERN WELLNESS RITUALS, CHALLENGING OUTDATED NARRATIVES IN THE BEAUTY INDUSTRY AND THE POWER OF GOOD DESIGN.
Q. WHAT WAS THE THOUGHT PROCESS BEHIND DEVELOPING BODYOLOGIST?
A: During our years of experience in the beauty industry and as head buyers of one of Northern Europe’s largest department stores, we have encountered an indefinite sum of beauty brands. Through that time, however, we have not seen any brands which focus exclusively on the body.
Rooted in a love for proven, active skincare ingredients, we created a brand that is dedicated to promoting healthy, nourished skin and treating your body as you would your face.
Q. IN YOUR OWN WORDS, WHAT DOES “MODERN WELLNESS” MEAN TO YOU? HOW DO YOU COMMUNICATE THESE VALUES THROUGH YOUR BRAND MESSAGE?
A: To us, modern wellness means keeping your body and mind in balance and selecting products that ensure a mindful, sublime experience with each use. Wellness should not just feel good – it also needs to make a tangible difference to your skin.
To communicate these values, it is important for us to openly discuss the pH value of our skin in relation to the pH value of our products. By highlighting how a good pH is integral to maintaining your skin’s natural balance, we can ensure the prolonged health of our skin, while working to keep out the “bad” and lock in the “good.” All our products are expertly balanced and contain skin-boosting ingredients such as Vitamin A, AHA, Niacinamide and Hyaluronic acid that are proven to keep skin balanced and healthy.
When developing new products, we abide by our mantra of “function first.” This means that we always design our products with extra benefits and functions. For example, our Pure Hands is a gentle and moisturizing hand soap, but also has the added value of removing lingering odours from food.
Q. HOW CAN YOUR PRODUCTS INSPIRE USERS TO CREATE WELLNESS RITUALS OF THEIR OWN?
A: We chose to design a small, targeted range of products that make it easy for users to create space for wellness within their own bathrooms and living spaces. Moreover, our products' uncomplicated nature and universally-appealing design make them suitable for everyone — regardless of gender or skin type.
Q. CAN YOU WALK US THROUGH SOME OF YOUR FAVOURITE WELLNESS RITUALS?
A: We love encouraging users to slow down — to go offline, reminding others that it’s okay to turn off your mobile device and set aside an evening for yourself every so often. Take time to light a candle, run a hot shower and apply a few drops of your favourite essential oil onto the floor of your shower to inhale the scent.
To recreate our favourite wellness routines: gently apply our revitalizing body scrub and massage with our Body & Scalp Brush all over the body to stimulate the blood circulation. You can even follow up with a restorative cold shower — if you dare. After your shower, apply our Instant Booster Body Serum and finish with Body Drencher or Night Glove for an all-day glow.
Q. IN RECENT YEARS, WE’VE NOTICED THE GROWING IMPORTANCE OF PRODUCT DESIGN IN THE MODERN BEAUTY INDUSTRY. WITH THIS IN MIND, WHAT ROLE HAS DESIGN PLAYED IN THE CREATION OF BODYOLOGIST?
A: Design played a major role in developing Bodyologist. For us, it was essential that we create a line of products that users will feel inclined to display in their bathrooms and homes, not just generate products that users want to hide. We’ve worked hard to create a colour palette and design language that will suit both men and women. Moreover, it was important that we designed a label that could look sleek and welcoming from every angle.
Q. IN WHAT WAYS DOES BODYOLOGIST SEEK TO CHALLENGE THE CONVENTIONAL NARRATIVES SET OUT BY THE BEAUTY INDUSTRY?
A: Firstly, we are proud to be a genderless brand. In the past, beauty brands have exclusively targeted women through their branding and communication. Our inclusive brand universe and contemporary design ethos portray our desire to embrace everybody.
Secondly, we’ve put a lot of effort and thought into our visual identity and packaging design. We designed our products to act as both functional and aesthetic solutions that users will want to display in their homes.
Last but definitely not least, we want to inspire users to invest in their body care, just as they would with their face. We firmly believe that the body deserves the same active ingredients, time and effort as facial skincare.
We’re pleased to announce that Bodyologist’s debut collection will be featured in all 10 of our residences, in addition to being available for purchase in our Concept Shop in-store and online.
Bodyologist’s hand care collection will be released in February 2022. Keep an eye on our Instagram and newsletters for further updates.